Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher

Atari SA Atari SA (formerly Infogrames Entertainment SA) is a French video game holding company headquartered in Paris. Its subsidiaries include Atari Interactive and Atari, Inc. It is the current owner of the Atari brand through Atari Interactive. Be ...

through a subsidiary named Atari Interactive. The original

Atari, Inc. Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Atari was a key player in the formation of the video arcade and video game industry. Based primarily around the Sunny ...

, founded in Sunnyvale, California, in 1972 by Nolan Bushnell and

Ted Dabney Samuel Frederick "Ted" Dabney Jr. (May 2, 1937 – May 26, 2018) was an American electrical engineer, and the co-founder, alongside Nolan Bushnell, of Atari, Inc. He is recognized as developing the basics of video circuitry principles that w ...

, was a pioneer in

arcade game An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade v ...

s, home

video game console A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can be played with a game controller. These may be home video game console, home consoles, which are generally placed i ...

s and home computers. The company's products, such as '' Pong'' and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s. In 1984, as a result of the

video game crash of 1983 The video game crash of 1983 (known as the Atari shock in Japan) was a large-scale recession in the video game industry that occurred from 1983 to 1985, primarily in the United States. The crash was attributed to several factors, including ma ...

, the home console and computer divisions of the original Atari Inc. were sold off, and the company was renamed Atari Games Inc. Atari Games received the rights to use the logo and brand name with appended text "Games" on arcade games, as well as the derivative coin-operated arcade rights to the original 1972–1984 arcade hardware properties. The Atari Consumer Electronics Division properties were in turn sold to Jack Tramiel's Tramel Technology Ltd., which then renamed itself to Atari Corporation. In 1996, Atari Corporation reverse-merged with disk-drive manufacturer

JT Storage JT Storage, Inc. (also known as JTS Corporation) was a maker of inexpensive Advanced Technology Attachment, IDE hard drives for personal computers based in San Jose, California. It was founded in 1994 by Sirjang Lal Tandon, "Jugi" Tandon—the ...

(JTS), becoming a division within the company. In 1998, Hasbro Interactive acquired all Atari Corporation related properties from JTS, creating a new subsidiary, Atari Interactive. Infogrames Entertainment (IESA) bought Hasbro Interactive in 2001 and renamed it Infogrames Interactive, which intermittently published Atari-branded titles. In 2003, it renamed the division Atari Interactive. Another IESA division, Infogrames Inc., changed its name to

Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...

the same year, licensing the Atari name and logo from its fellow subsidiary. In 2008, IESA completed its acquisition of Atari, Inc.'s outstanding stock, making it a wholly owned subsidiary. IESA renamed itself

in 2009. It sought bankruptcy protection under French law in January 2013. As of 2022, the current Atari is pursuing several lines of business outside of video gaming, including cryptocurrency and video-game themed hotels.

History

Logotype

The name comes from the Japanese term ''

atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...

'', used while playing the ancient board game Go. The word ''atari'' means “to hit a target” in Japanese and is associated with good fortune; in Go, it indicates a situation where a player will be able to capture one or more stones of the opponent in the next move. The Atari

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

was designed by

George Opperman George Opperman (January 5, 1935 – November 27, 1985) was a graphic designer who co-founded the design consultancy Gruye-Vogt-Opperman, and later created the original Atari logo. The Atari symbol was designed by George Opperman in 1972/3. At th ...

, who was Atari's first in-house graphic designer and drawn by Evelyn Seto. The design is known as "Fuji" for its resemblance to the Japanese mountain, although the logo's origins are unrelated to it. Opperman designed the logo intending for the silhouette to look like the letter A as in Atari and for its three "prongs" to resemble players and the midline of the "court" in the company's first hit game, ''Pong''.

Atari Inc. (1972–1984)

In 1971, Nolan Bushnell and

founded a small engineering company, Syzygy Engineering, that designed ''

Computer Space ''Computer Space'' is a space combat arcade game developed in 1971. Created by Nolan Bushnell and Ted Dabney in partnership as Syzygy Engineering, it was the first arcade video game as well as the first commercially available video game. ''Comput ...

'', the world's first commercially available arcade video game, for Nutting Associates. On June 27, 1972, the two incorporated Atari, Inc. and soon hired Al Alcorn as their first design engineer. Bushnell asked Alcorn to produce an arcade version of the Magnavox Odyssey's Tennis game, which would be named '' Pong''. While Bushnell incorporated Atari in June 1972, Syzygy Company was never formally incorporated. Before Atari's incorporation, Bushnell considered various terms from the game '' Go'', eventually choosing ''

'', referencing a position in the game when a group of stones is imminently in danger of being taken by one's opponent. Atari was incorporated in the state of California on June 27, 1972. Atari-2600-Wood-4Sw-Set

In 1973, Atari secretly spawned a competitor called Kee Games, headed by Nolan's next-door neighbor Joe Keenan, to circumvent pinball distributors' insistence on exclusive distribution deals; both Atari and Kee could market nearly the same game to different distributors, each getting an "exclusive" deal. Joe Keenan's management of the subsidiary led to his promotion to president of Atari that same year. Atari-5200-4-Port-wController-L

In 1975, Atari's

Grass Valley, California Grass Valley is a city in Nevada County, California, United States. Situated at roughly in elevation in the western foothills of the Sierra Nevada mountain range, this northern Gold Country city is by car from Sacramento, from Sacramento I ...

subsidiary Cyan Engineering started the development of a flexible console that was capable of playing the four existing Atari games. The result was the Atari Video Computer System, or VCS (later renamed 2600 when the 5200 was released). The introductory price of $199 () included a console, two joysticks, a pair of paddles, and the ''Combat'' game cartridge. Bushnell knew he had another potential hit on his hands but bringing the machine to market would be extremely expensive. Looking for outside investors, Bushnell sold Atari to

Warner Communications Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

in 1976 for an estimated $28–32 million, using part of the money to buy the Folgers Mansion. Nolan continued to have disagreements with Warner Management over the direction of the company, the discontinuation of the pinball division, and most importantly, the notion of discontinuing the 2600. In 1978, Kee Games was disbanded. In December of that year, Bushnell was fired following an argument with Manny Gerard. " started fighting like cats and dogs. And then the wheels came off that fall. Warner claimed they fired me", recalled Bushnell. "I say I quit. It was a mutual separation." The development of a successor to the 2600 started as soon as it shipped. The original team estimated the 2600 had a lifespan of about three years; it then set forth to build the most powerful machine possible within that time frame. Mid-way into their effort the home computer revolution took off, leading to the addition of a keyboard and features to produce the Atari 800 and its smaller sibling, the 400. The new machines had some success when they finally became available in quantity in 1980. From this platform Atari released their next-generation game console in 1982, the Atari 5200. It was unsuccessful due to incompatibility with the 2600 game library, a small quantity of dedicated games, and notoriously unreliable controllers. Porting arcade games to home systems with inferior hardware was difficult. The ported version of ''

Pac-Man originally called ''Puck Man'' in Japan, is a 1980 maze action video game developed and released by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. Th ...

'' for Atari 2600 omitted many of the visual features of the original to compensate for the lack of

ROM Rom, or ROM may refer to: Biomechanics and medicine * Risk of mortality, a medical classification to estimate the likelihood of death for a patient * Rupture of membranes, a term used during pregnancy to describe a rupture of the amniotic sac * R ...

space and the hardware struggled when multiple ghosts appeared on the screen creating a flickering effect. Under Warner and Atari's chairman and CEO,

Raymond Kassar Raymond Edward Kassar (January 2, 1928 – December 10, 2017) was president, and later CEO, of Atari Inc. from 1978 to 1983. He had previously been executive vice-president of Burlington Industries, the world's largest textile company at the t ...

, the company achieved its greatest success, selling millions of 2600s and computers. At its peak, Atari accounted for a third of Warner's annual income and was the fastest-growing company in US history at the time. It ran into problems in the early 1980s, however, as interference from the New York-based Warner management increasingly affected daily operations. Its home computer,

, and arcade divisions operated independently and rarely cooperated. Faced with fierce competition and price wars in the game console and home computer markets, Atari was never able to duplicate the success of the 2600. These problems were followed by the

, with losses that totaled more than $500 million. Warner's stock price slid from $60 to $20, and the company began searching for a buyer for its troubled division. In 1983, Ray Kassar had resigned and executives involved in the Famicom merger lost track of negotiations, eventually killing the deal. With Atari's financial problems and the Famicom's runaway success in Japan after its July 16, 1983, release,

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

decided to remain independent. Financial problems continued to mount and Kassar's successor, James J. Morgan, had less than a year in which to tackle the company's problems. He began a massive restructuring of the company and worked with Warner Communications in May 1984 to create "NATCO" (an acronym for New Atari Company). NATCO further streamlined the company's facilities, personnel, and spending. Unknown to James Morgan and the senior management of Atari, Warner had been in talks with Tramel Technology to buy Atari's consumer electronics and home computer divisions. Negotiating until close to midnight on July 1, 1984, Jack Tramiel purchased the home computing and game console divisions of Atari for $50 cash and $240 million in promissory notes and stocks, giving Warner a 20% stake in Atari Corporation who then used it to create a new company under the name Atari Corporation. Warner retained the arcade division, continuing it under the name

Atari Games Atari Games Corporation, known as Midway Games West Inc. after 1999, was an American producer of Arcade game, arcade Video game, games. It was formed in 1985 when the coin-operated Arcade game, arcade game division of Atari, Inc. was transfered ...

, but sold it to

Namco was a Japanese multinational corporation, multinational video game and entertainment company, headquartered in Ōta, Tokyo. It held several international branches, including Namco America in Santa Clara, California, Namco Europe in London, Na ...

in 1985. Warner also sold the Ataritel division to

Mitsubishi The is a group of autonomous Japanese multinational companies in a variety of industries. Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group historically descended from the Mitsubishi zaibatsu, a unified company which existed from 1870 ...

Atari Corporation (1984–1996)

Under Tramiel's ownership, Atari Corp. used the remaining stock of game console inventory to keep the company afloat while they finished development on a 16/32-bit computer system, the

Atari ST The Atari ST is a line of personal computers from Atari Corporation and the successor to the Atari 8-bit family. The initial model, the Atari 520ST, had limited release in April–June 1985 and was widely available in July. It was the first pers ...

. ("ST" stands for "sixteen/thirty-two", referring to the machines' 16-bit bus and 32-bit processor core.) In April 1985, they released the first update to the 8-bit computer line — the Atari 65XE, the

Atari XE The Atari 8-bit family is a series of 8-bit home computers introduced by Atari, Inc. in 1979 as the Atari 400 and Atari 800. The series was successively upgraded to Atari 1200XL , Atari 600XL, Atari 800XL, Atari 65XE, Atari 130XE, Atari 800XE ...

series. June 1985 saw the release of the Atari 130XE; Atari User Groups received early sneak-preview samples of the new Atari 520ST's, and major retailer shipments hit store shelves in September 1985 of Atari's new 32-bit

computers. In 1986, Atari launched two consoles designed under Warner — the Atari 2600jr and the Atari 7800 console (which saw limited release in 1984). Atari rebounded, earning a $25 million profit that year. In 1987, Atari acquired the

Federated Group Federated Group was an American chain of consumer electronics retail stores with 67 stores in California, Texas, Arizona, and Kansas. The company was founded by Wilfred Schwartz in 1970 and opened the first deep discount consumer electronics ...

for $67.3 million, securing shelf space in over 60 stores in California, Arizona, Texas and Kansas at a time when major American electronics outlets were reluctant to carry Atari-branded computers, and two-thirds of Atari's PC production was sold in Europe. The Federated Group (not related to

Federated Department Stores Macy's, Inc. (originally Federated Department Stores, Inc.) is an American conglomerate holding company. Upon its establishment, Federated held ownership of the regional department store chains Abraham & Straus, Lazarus, Filene's, and Shillito ...

) was sold to

Silo A silo (from the Greek σιρός – ''siros'', "pit for holding grain") is a structure for storing bulk materials. Silos are used in agriculture to store fermented feed known as silage, not to be confused with a grain bin, which is used t ...

in 1989. In 1988, the company unveiled the 1040STF and the Mega ST with a bit image manipulator chip, and launched its first parallel computer. The ATW-800 Transputer was based on the Inmos T800 CPU, which had a 32/64-bit architecture, ran at 15 million instructions per second (MIPS) and housed a Charity videochip that supported 16 million colors. The company continued to experiment with parallel computing aiming at B2B customers and graphic designers, but the transputer line failed to achieve commercial success. In 1989, Atari released the Atari Lynx, a handheld console with color graphics, to much fanfare. A shortage of parts kept the system from being released nationwide for the 1989 Christmas season, and the Lynx lost market share to Nintendo's

Game Boy The is an 8-bit fourth generation handheld game console developed and manufactured by Nintendo. It was first released in Japan on April 21, 1989, in North America later the same year, and in Europe in late 1990. It was designed by the same ...

, which, despite only having a black and white display, was cheaper, had better battery life and had much higher availability. Tramiel emphasized computers over game consoles but Atari's proprietary computer architecture and operating system fell victim to the success of the

Wintel Wintel (portmanteau of Windows and Intel) is the partnership of Microsoft Windows and Intel producing personal computers using Intel x86-compatible processors running Microsoft Windows. Background By the early 1980s, the chaos and incompatibil ...

platform while the game market revived. In 1989, Atari Corp. sued Nintendo for $250 million, alleging it had an illegal monopoly. Atari eventually lost the case when it was rejected by a US district court in 1992. In 1991, Atari released its PCs ABC386SXII and ABC386DXII based on Intel’s

i386 The Intel 386, originally released as 80386 and later renamed i386, is a 32-bit microprocessor introduced in 1985. The first versions had 275,000 transistors Jaguar The jaguar (''Panthera onca'') is a large cat species and the only living member of the genus '' Panthera'' native to the Americas. With a body length of up to and a weight of up to , it is the largest cat species in the Americas and the th ...

as the only 64-bit interactive media entertainment system available, but it sold poorly. It would be the last home console to be produced by Atari and the last to be produced by an American manufacturer until

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

's introduction of the

Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the na ...

in 2001. By 1996, a series of successful lawsuits had left Atari with millions of dollars in the bank, but the failure of the Lynx and Jaguar left Atari without a product to sell. Tramiel and his family also wanted out of the business. The result was a rapid succession of changes in ownership. In July 1996, Atari merged with JTS Inc., a short-lived maker of hard disk drives, to form JTS Corp. Atari's role in the new company largely became that of holder for the Atari properties and minor support, and consequently the name largely disappeared from the market.

Atari Games (1984–1999)

After the sale of the consumer electronics and computer divisions to Jack Tramiel, Atari was renamed Atari Games Corporation Atari Games retained most of the same employees and managers from the coin-operated games division and continued many of the divisions projects from before the transition. In 1985, a controlling interest in the coin-operated games division was sold to

, which also took the Atari Games name. Warner renamed Atari Games to Atari Holdings, which continued as a non-operating subsidiary until 1992. Meanwhile, Namco later lost interest in operating Atari Games. In 1987, Namco sold 33% of its shares to a group of employees led by then-president Hideyuki Nakajima. He had been the president of Atari Games since 1985. Atari Ireland was a subsidiary of Atari Games that manufactured their games for the European market; while under Namco, Atari Ireland also manufactured

Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...

's '' Hang-On'' (1985) for the European market. Atari Games continued to manufacture arcade games and units, and starting in 1988, also sold cartridges for the

Nintendo Entertainment System The Nintendo Entertainment System (NES) is an 8-bit third-generation home video game console produced by Nintendo. It was first released in Japan in 1983 as the commonly known as the The NES, a redesigned version, was released in America ...

under the Tengen brand name, including a version of ''Tetris''. The companies exchanged a number of lawsuits in the late 1980s related to disputes over the rights to ''Tetris'' and Tengen's circumvention of Nintendo's lockout chip, which prevented third parties from creating unauthorized games. The suit finally reached a settlement in 1994, with Atari Games paying Nintendo cash damages and use of several patent licenses. In April 1996, after an unsuccessful bid by Atari co-founder Nolan Bushnell, the company was sold to

WMS Industries WMS Industries, Inc. was an American electronic gaming and amusement manufacturer in Enterprise, Nevada. It was merged into Scientific Games in 2016. WMS's predecessor was the Williams Manufacturing Company, founded in 1943 by Harry E. Williams ...

, owners of the Williams,

Bally Bally may refer to: Places *Bally, a historical spelling of Bali *Bally (from the Irish ''baile'') or townland, a traditional division of land, as well as a common prefix in the names of settlements throughout Ireland *Bally, Bally-Jagachha, a c ...

and Midway arcade brands, which restored the use of the Atari Games name. On November 19, 1999, Atari Games Corporation was renamed Midway Games West Inc., resulting in the Atari Games name no longer being used.

Hasbro Interactive (1998–2000)

On March 13, 1998, JTS sold the Atari name and assets to Hasbro Interactive for $5 million, less than a fifth of what Warner Communications had paid 22 years earlier. This transaction primarily involved the brand and intellectual property, which now fell under the Atari Interactive division of Hasbro Interactive. The brand name changed hands again in December 2000 when French software publisher Infogrames took over Hasbro Interactive.

Atari SA (2001–present)

In October 2001, Infogrames (now

) announced that it was "reinventing" the Atari brand with the launch of three new games featuring a prominent Atari branding on their boxarts: '' Splashdown'', ''

MX Rider ''MX Rider'' (often stylized as ''MXrider'') is a racing video game developed by Paradigm Entertainment and published by Infogrames in 2001. It was the first title released under Infogrames' newly reinvented Atari brand name, which Infogrames u ...

'' and '' TransWorld Surf''. Infogrames used Atari as a brand name for games aimed at 18–34 year olds. Other Infogrames games under the Atari name included ''

V-Rally 3 ''V-Rally 3'' is a racing video game developed by Eden Studios and published by Infogrames Europe. It was released for the PlayStation 2 and Game Boy Advance platforms in 2002, and ported to the Xbox, GameCube, and Microsoft Windows in 2003. Game ...

'', ''

Neverwinter Nights ''Neverwinter Nights'' is a series of video games developed by BioWare and Obsidian Entertainment, based on the ''Forgotten Realms'' campaign setting of the ''Dungeons & Dragons'' role-playing game. Aside from also being set in the Dungeons & Dra ...

'', ''

Stuntman A stunt performer, often called a stuntman or stuntwoman and occasionally stuntperson or stunt-person, is a trained professional who performs daring acts, often as a career. Stunt performers usually appear in films or on television, as opposed ...

'' and '' Enter the Matrix''. On May 7, 2003, Infogrames had its majority-owned, but discrete US subsidiary Infogrames NA officially renamed Atari, Inc., renamed its European operations to Atari Europe but kept the original name of the main company Infogrames Entertainment. The original Atari holdings division purchased from Hasbro, Hasbro Interactive, was also made a separate corporate entity renamed as Atari Interactive. Between 2004 and 2011, Atari produced and marketed Atari Flashback retro consoles, reminiscent of the Atari 2600 design. Since 2011, these consoles have been produced by AtGames under the license from Atari.

Atari Flashback Portable The Atari Flashback series are a line of dedicated video game consoles designed, produced, published and marketed by AtGames under license from Atari SA. The Flashback consoles are "plug-and-play" versions of the Atari 2600 console. They contain ...

is a handheld game console sold since 2016. In April 2011, Atari re-released their back catalogue of arcade and Atari 2600 games to be played on mobile devices. On March 6, 2008, Infogrames made an offer to Atari Inc. to buy out all remaining public shares for a value of $1.68 per share, or $11 million total. The offer would make Infogrames sole owner of Atari Inc., thus making it a privately held company. On April 30, 2008, Atari Inc. announced its intentions to accept Infogrames' buyout offer and to merge with Infogrames. On October 8, 2008, Infogrames completed its acquisition of Atari Inc., making it a wholly owned subsidiary. On December 9, 2008, Atari announced that it had acquired Cryptic Studios, a

MMORPG A massively multiplayer online role-playing game (MMORPG) is a video game that combines aspects of a role-playing video game and a massively multiplayer online game. As in role-playing games (RPGs), the player assumes the role of a Player charac ...

developer.

Namco Bandai is a Japanese multinational video game publisher headquartered in Minato-ku, Tokyo. Its international branches, Bandai Namco Entertainment America and Bandai Namco Entertainment Europe, are respectively headquartered in Irvine, California and ...

purchased a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames. Atari had significant financial issues for several years prior, with losses in the tens of millions since 2005. In May 2009, Infogrames Entertainment SA, the parent company of Atari, and Atari Interactive, announced it would change its name to Atari SA. In April 2010, Atari SA board member and former CEO David Gardner resigned. Original Atari co-founder Nolan Bushnell joined the board as a representative for Blubay holdings. As of March 31, 2011, the board of directors consisted of Frank Dangeard, Jim Wilson, Tom Virden, Gene Davis and Alexandra Fichelson. On January 21, 2013, the four related companies Atari, Atari Interactive, Humongous, and California US Holdings filed for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...

in the United States Bankruptcy Court for the Southern District of New York. All three Ataris emerged from bankruptcy one year later and the entering of the social casino gaming industry with Atari Casino. Frederic Chesnais, who now heads all three companies, stated that their entire operations consist of a staff of 10 people. On June 22, 2014, Atari announced a new corporate strategy that would include a focus on "new audiences", specifically "

LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is a ...

, social casinos, real-money gambling, and

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

". On June 8, 2017, a short teaser video was released, promoting a new product; and the following week Chesnais confirmed the company was developing a new game console – the hardware was stated to be based on PC technology, and still under development. In mid July 2017 an Atari press release confirmed the existence of the aforementioned new hardware, referred to as the "Ataribox". The box design was derived from early Atari designs (e.g. 2600) with a ribbed top surface, and a rise at the back of the console; two versions were announced: one with a traditional wood veneer front, and the other with a glass front. Connectivity options were revealed, including

HDMI High-Definition Multimedia Interface (HDMI) is a proprietary audio/video interface for transmitting uncompressed video data and compressed or uncompressed digital audio data from an HDMI-compliant source device, such as a display controller, ...

USB Universal Serial Bus (USB) is an industry standard that establishes specifications for cables, connectors and protocols for connection, communication and power supply (interfacing) between computers, peripherals and other computers. A broad v ...

(x4), and SD card – the console was said to support both classic and current games. Also, according to an official company statement of June 22, 2017, the product was to be initially launched via a

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...

campaign in order to minimize any financial risk to the parent company. On September 26, 2017, Atari sent out a press release about the new "

Atari VCS The Atari 2600, initially branded as the Atari Video Computer System (Atari VCS) from its release until November 1982, is a home video game console developed and produced by Atari, Inc. Released in September 1977, it popularized microprocessor- ...

", which confirmed more details about the console. It will run a Linux operating system, with full access to the underlying OS, but it will have a custom interface designed for the TV. On January 27, 2020, Atari announced a deal with GSD Group to build Atari Hotels, with the first breaking ground in Phoenix in mid-2020. Additional hotels were also planned in

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

, and San Jose. The company plans to make the hotel experience immersive and accessible to all ages. Hotels are planned to include virtual and augmented reality technologies. On December 16, 2020, Atari shipped the first units of the

exclusive to backers of the systems

campaign. Atari urged the backers to give feedback on the system so that the company could make changes to improve the product on its official launch. In 2020, Atari launched its decentralized cryptocurrency Atari Token in equal partnership with the ICICB Group. Atari Group announced in March 2020 that it granted ICICB a non-exclusive license to run a cryptocurrency online casino on Atari's website, based on the Atari Token. The group partnering with Atari opened a new company in Gibraltar called Atari Chain LTD. In March 2021, Atari extended its partnership with ICICB Group for the development of Atari branded hotels, and the first hotels will be constructed at selected locations outside the United States, with

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Gibraltar ) , anthem = " God Save the King" , song = " Gibraltar Anthem" , image_map = Gibraltar location in Europe.svg , map_alt = Location of Gibraltar in Europe , map_caption = United Kingdom shown in pale green , mapsize = , image_map2 = Gib ...

and

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

. On 18 April 2022, Atari announced the termination of all license agreements with ICICB Group and its subsidiaries (“ICICB”). The license agreements between Atari and ICICB, including the Atari Chain Limited license (the “Joint Venture”) and the related licenses including hotel and casino licenses, have been terminated effective 18 April 2022. ICICB is not authorized to represent Atari or its brands in any manner.

References

External links

*
Atari official siteFormer Atari brand's official global siteThe Atari History Museum
– Atari historical archive site
The biggest Atari Archive
– Atari softwares archive site
Atari Times
, supporting all Atari consoles
Atari On Film
– List of Atari products in films
The Dot Eaters: classic video game history
– Comprehensive history of videogames, extensive info on Atari offerings and history {{Authority control Home computer hardware companies Video game companies established in 1972 Video game companies of France Video game companies of the United States Video game development companies Video game publishers